Segmentation is the core of audience building in Salesforce Data 360. It is the process of defining who should be targeted — and everything else (Activation, Data Graph, Flows) builds on top of it.
This guide covers the foundational concepts behind Data 360 segmentation, the different segment types available, and how to choose the right approach for your use case.
Articles in this guide
- Concepts, Types & How It Works — what segments are, how Segment On works, the difference between Direct and Related Attributes, and a breakdown of all five segment types.