Hi, I'm Szymon.
I engineer marketing automation.
Technical and non-technical articles from the Salesforce ecosystem — Data 360, Marketing Cloud Personalization, and beyond.
Topics
Data 360
Deep dives into Salesforce Data Cloud — architecture, data ingestion, identity resolution, segmentation models, and consumption pricing for architects and practitioners.
4 articles
Marketing Cloud Personalization
Practical guides for Interaction Studio and Marketing Cloud Personalization — sitemap configuration and debugging, segment exports, event tracking, and integrations with other Salesforce products.
7 articles
Marketing Cloud Next
Everything about the new Marketing Cloud Growth and Next editions — capabilities, pricing, and how the new stack differs from the classic Marketing Cloud.
2 articles
Marketing Automation
Recommender systems, personalisation strategies, analytics tooling comparisons, and automation patterns for data-driven marketing teams.
6 articles